A car dealership has to have inventory available online to potential customers today, regardless of its success building a business based on a long history of referrals and traction locally. That can mean they go to a dealer further away than us. Digital marketing spend is now 60 percent to 75 percent of his dealership's overall marketing spend. Rentschler said that it wasn't long ago that he didn't know SEO search engine optimization or SEM search engine marketing , and he used to ask himself, Why would anyone use paid search?
Why don't you just go to the Yellow Pages? The dealership's digital marketing investment goes well beyond a website.
At first I thought that wouldn't work. But the amount we spend and what you get out of it, it's drastically better than a billboard that's limited to one town, one road and people driving on that road.
Rentschler said with high-dollar purchases like cars it's more important to have a website than it is for a one- to two-person business selling lower-cost items and services. But he added, "I've got a friend who is a landscaper, and his business is growing and not through anything but word of mouth, but if you want to grow even more, you need a website.
It doesn't matter what age you are, whether 18 or 80, everyone has a smartphone. I'm not going to a restaurant or hardware store without getting information online. Bill Nagel, co-founder and chief marketing strategist at digital marketing firm Netsertive , said there is a long tail of small businesses where a history of word-of-mouth marketing has been enough, but the top 10 percent of businesses in a market have "really leaned into digital, even if it's a beauty salon.
Some business owners try to use substitutes for a website, such as the Yellow Pages online, which Nagel said has been aggressive for the past three years in selling one-page basic business profiles. If you think your small business could benefit from digital marketing, give us a call.
Pew Internet Organization: www. About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
View more blogs by Blue Corona. The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. Beth is super smart. The percentage is surprising. Is it because they are selling mostly offline? Every body must know that Digital is the new normal now. I get really irritated when I find that a business I want to interact with does not have a website. For example, if we are planning on eating out, if the place we want to go to does not have a website with the menu available, I simply will not book there.
No exceptions. If I want to find a new accountant or hairdresser or nail tech or massage therapist or cleaning service I want to interact online first. I know I am not alone, especially amongst those in younger generations than I.
All rights reserved. Share on Facebook. Share on Flipboard.
0コメント